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Year 2 Module 2: Social Enterprise Ideation


The purpose of Module 2 – Social Enterprise Ideation is for students to ideate business ideas that have a social or environmental purpose. Based off of the ideas they come up with in class, they will build a brand for their social enterprise and present on how it uses business to create positive change.

Module Overview

During this module students explore the design process and develop many social enterprise ideas that have a social or environmental mission.

In Module 2: Social Enterprise Ideation students will begin by taking an in depth look at the market, trends and demographics of their community and region. As a group, they will determine their communities strengths, weaknesses, opportunities and threats. Instead of focusing solely on problems in their community, students will be asked to identify opportunities and community members who are making strides to bring about positive change. Students will also be introduced to the concept of systems thinking – a holistic approach to analyzing their communities by looking at systems as a whole, instead of breaking them down into separate entities.

Using this knowledge and expertise of their community, students will begin to develop a number of social enterprise ideas that have a social impact mission. To do this, they will learn about the social economy – how to do good using business – and explore different social enterprise models. Through ideation, design

process and community involvement, the class should develop many ideas for potential social enterprises. If students have trouble coming up with ideas, use the resource guide to expose them to examples of social enterprise from the across the Arctic, Canada and the world.

Finally, students will learn how to create an effective brand identity for their social enterprise ideas that seamlessly conveys its social impact mission.

Competencies, Skills, and Concepts


  • Identifies current opportunities within the community
  • Ideates a social enterprise concept with a social impact mission
  • Creates a brand that reflects a social impact mission


  • Identifies an impact-driven market opportunity
  • Ideates a social enterprise
  • Brands a social enterprise

Critical Skills


  • Challenge Mapping
  • Social Enterprise
  • Brand Identity

Module Guide

Teacher Guide

In the Module Teacher’s Guide, you will find:

  1. Purpose
  2. Competencies, Skills and
  3. Module Overview
  4. Background Information
  5. Assessment
  6. Workshops & Lessons

Module Resources

CCDY1 – CCDModule2 + Resources categories

1.2-2.3 Career and Community Development

Assessing Critical Skills

Information document, assessment rubric and criteria.
Career and Community Development

Pitch Deck Template

A template to devise a pitch presentation for your CCD project or business.
1.2-2.3 Career and Community Development

Wallet Design Thinking Exercise

A one-hour design thinking challenge where participants create a wallet from the perspective of their…
1.0-2.3 Career and Community Development

Design Thinking Mini Project

A design thinking mini project to foster students’ divergent thinking
Career and Community Development

Create a Sport Design Thinking Challenge

A resources for teachers to take their students through a design thinking experience by creating…

Workshops and Lessons

CCDY1 – CCDModule2 + Lesson Plan Category

Lesson Plan
1.2-2.3 Career and Community Development

Workshop 1.2.2 Design Thinking Process

Students will create a prototype using a design process.
Lesson Plan
1.2-2.3 Career and Community Development

Workshop 1.2.1 Experiencing Inuit Innovation

Students explore the innovative and entrepreneurial history of the Inuit.
Lesson Plan
1.2-2.3 Career and Community Development

Workshop 1.5.1 Event Planning

How can we share our project with the community?
Lesson Plan
1.2-2.3 Career and Community Development

Workshop 1.3.2 Validation

Students engage with real users to uncover valuable information and insights that will inform the…
Lesson Plan
1.2-2.3 Career and Community Development

Workshop 1.3.3 Brand

How will students visually represent their project?

Teacher Training

Tags: CCDY1 – CCDModule2 + Professional Development Category

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