Introduction
The purpose of Module 2 – Social Enterprise Ideation is for students to ideate business ideas that have a social or environmental purpose. Based off of the ideas they come up with in class, they will build a brand for their social enterprise and present on how it uses business to create positive change.
Module Overview
During this module students explore the design process and develop many social enterprise ideas that have a social or environmental mission.
In Module 2: Social Enterprise Ideation students will begin by taking an in depth look at the market, trends and demographics of their community and region. As a group, they will determine their communities strengths, weaknesses, opportunities and threats. Instead of focusing solely on problems in their community, students will be asked to identify opportunities and community members who are making strides to bring about positive change. Students will also be introduced to the concept of systems thinking – a holistic approach to analyzing their communities by looking at systems as a whole, instead of breaking them down into separate entities.
Using this knowledge and expertise of their community, students will begin to develop a number of social enterprise ideas that have a social impact mission. To do this, they will learn about the social economy – how to do good using business – and explore different social enterprise models. Through ideation, design
process and community involvement, the class should develop many ideas for potential social enterprises. If students have trouble coming up with ideas, use the resource guide to expose them to examples of social enterprise from the across the Arctic, Canada and the world.
Finally, students will learn how to create an effective brand identity for their social enterprise ideas that seamlessly conveys its social impact mission.
Competencies, Skills, and Concepts
Competencies
- Identifies current opportunities within the community
- Ideates a social enterprise concept with a social impact mission
- Creates a brand that reflects a social impact mission
Indicators
- Identifies an impact-driven market opportunity
- Ideates a social enterprise
- Brands a social enterprise
Critical Skills
Concepts
- Challenge Mapping
- Social Enterprise
- Brand Identity
Module Guide
Teacher Guide
In the Module Teacher’s Guide, you will find:
- Purpose
- Competencies, Skills and
Concepts - Module Overview
- Background Information
- Assessment
- Workshops & Lessons
Module Resources
CCDY1 – CCDModule2 + Resources categories
Assessing Critical Skills
Pitch Deck Template
Wallet Design Thinking Exercise
Design Thinking Mini Project
Create a Sport Design Thinking Challenge
Workshops and Lessons
CCDY1 – CCDModule2 + Lesson Plan Category
Workshop 1.2.2 Design Thinking Process
Workshop 1.2.1 Experiencing Inuit Innovation
Workshop 1.5.1 Event Planning
Workshop 1.3.2 Validation
Workshop 1.3.3 Brand
Teacher Training
Tags: CCDY1 – CCDModule2 + Professional Development Category