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Curriculum

Year 1 Module 4: Project Implementation

Introduction

The purpose of Module 4: Project Implementation is for students to effectively plan, implement and run their projects with the community. Students explore concepts related to marketing and develop tools to communicate and build relationships with their target audience while running their projects. This Module will take up the biggest chunk of time. Have fun with it and develop your projects!


Module Overview

Students effectively implement and run their projects with the community. Students explore concepts related to marketing and sales and develop tools to communicate and build relationships with their target audience while running their projects.

In Module 4: Project Implementation, students will implement and run their community projects by utilizing their resources to achieve their goals. During this process, students will explore business concepts that help them better deliver their projects, build relationships with their audience, and grow the impact of their project.

Having a clear understanding of the project’s target audience will be central to the development of an effective implementation strategy. How will we reach our audience? How can we communicate the value of our community-based project to our audience? How can we grow our customer base? How can we use our creativity and skills to reach our audience in unique and effective ways?

By the end of Module 4, students should have applied marketing and sales techniques to effectively implement their community-based projects.


Competencies, Skills, and Concepts

Competencies

  • Implements a project by utilizing resources
  • Communicates and builds relationships with target audience using marketing and sales tools.

Indicators

  • Students will use project planning resources acquired and/or created to run their project
  • Students will describe customer segmentation, marketing channels and marketing techniques
  • Students will identify the profile of a target market and audience
  • Students will develop a communication strategy

Critical Skills

Concepts

  • Marketing

Module Guide

Teacher Guide

In the Module Teacher’s Guide, you will find:

  1. Purpose
  2. Competencies, Skills and
    Concepts
  3. Module Overview
  4. Background Information
  5. Assessment
  6. Workshops & Lessons

Module Resources

Presentation
1.2-2.3 Career and Community Development

Project Management Presentation

A presentation to introduce and explore four facets of project management.
Presentation
1.2-2.3 Career and Community Development

Marketing Presentation

A presentation to introduce and explore the topic of marketing with students.

Workshops and Lessons

Lesson Plan
1.2-2.3 Career and Community Development

Workshop 1.4.3 Develop a Social Media Strategy

How do we use social media to promote and educate an audience about a community…
Lesson Plan
1.2-2.3 Career and Community Development

Workshop 1.4.2 Marketing

Students will understand and develop a marketing strategy for their entrepreneurial project.
Lesson Plan
1.2-2.3 Career and Community Development

Workshop 1.4.1 Project Management

Students put together a detailed plan of action that includes key tasks and timelines for…

Teacher Training

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