‹ Back to Search



Marketing is the process of communicating the value of your product and services and building relationships with your customers. Marketing covers many different activities and is a part of nearly every aspect of operations.

Marketing Chapter – CCD Student Book

Key concepts in this chapter:

  • Marketing
  • Knowing Your Customers
  • Customer Segments
  • Customer Personas
  • SWOT Analysis
  • Marketing Channels
  • Marketing Techniques
  • Social Media Marketing
  • The Marketing Mix
  • Pricing


Discover these Marketing resources:

1.2-2.3 Career and Community Development

Marketing Presentation

A presentation to introduce and explore the topic of marketing with students.

Workshops & Lessons

Teach about Marketing in the following modules:

For questions or comments, contact us.

Contact us