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A brand is how a person sees a product, service, experience, or organization. It’s like the personality of a business. It tells them what a business stands for, and what they can expect from their product or service. A brand is what comes to mind when you think about a certain business. What is your perception of the business? What does it represent? Do you like it? Why or why not?

Branding Chapter

Key concepts covered in this chapter:

  • Brand Identity
  • Logos
  • Colours
  • Fonts
  • Mission & Vision
  • Brand & Inuit Culture


Discover these Branding resources:

1.2-2.3 Career and Community Development

Branding Presentation

A presentation to introduce and explore the topic of branding with students.
1.2-2.3 Career and Community Development

Brand Identity Worksheet

A worksheet for students to work through the elements that make up their visual brand…

Workshops & Lessons

Teach about branding in the following modules:

Branding in Year 1

Module 03 | Project Design

Branding in Year 2

Module 03 | Project Design

  • Workshop 3.3 Develop a Brand Identity

Branding in Year 3

Module 03 | Branding and Registration

  • Task 15. Create a business or project name
  • Task 16. Create a logo
  • Task 17. Develop a Mission Statement
  • Task 18. Develop a Vision Statement

External Resources

Tools to design a logo:



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