Introduction
A brand is how a person sees a product, service, experience, or organization. It’s like the personality of a business. It tells them what a business stands for, and what they can expect from their product or service. A brand is what comes to mind when you think about a certain business. What is your perception of the business? What does it represent? Do you like it? Why or why not?
Branding Chapter
Key concepts covered in this chapter:
- Brand Identity
- Logos
- Colours
- Fonts
- Mission & Vision
- Brand & Inuit Culture
Resources
Discover these Branding resources:
Branding Presentation
Brand Identity Worksheet
Workshops & Lessons
Teach about branding in the following modules:
Branding in Year 2
Module 03 | Project Design
- Workshop 3.3 Develop a Brand Identity
Branding in Year 3
Module 03 | Branding and Registration
- Task 15. Create a business or project name
- Task 16. Create a logo
- Task 17. Develop a Mission Statement
- Task 18. Develop a Vision Statement
Branding in Year 1
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Branding in Year 2
Module 03 | Project Design
- Workshop 3.3 Develop a Brand Identity
Branding in Year 3
Module 03 | Branding and Registration
- Task 15. Create a business or project name
- Task 16. Create a logo
- Task 17. Develop a Mission Statement
- Task 18. Develop a Vision Statement